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“PERFECT CHAOS”

ALCCA DNA was conceived and developed in March 2023 by Gustavo Alcalá and was officially launched on October 12 of the same year. It was born amidst chaotic and not very positive events in the life of its founder, who would later realize that all negative events, no matter how bad and critical they were, would ultimately become part of the process, so that at some point, they would become positive. Similar to what is known as chaos theory, or the butterfly effect.

"Often, opportunities come to us disguised as mistakes, something that may be out of your control and beyond what was planned, but perhaps it is for something much bigger that even you cannot see at that moment. Therefore, the meaning lies in the journey we are on. Learning, mistakes and successes, choices and sacrifices, achievements and phases. Perfect chaos is a state of mind in which you accept to be."

The creation of stories and playful contexts in each launch are also predominant traits and are part of the brand's identity, different ways of taking you to different worlds and environments within the brand.

"Explore yr Maximum."

This is Alcca's slogan, but it is not a phrase thought up by a marketing team or thought up just to be a "cool" phrase (In fact, the one writing this is me, the owner himself, lol). Let's get to the first point: it carries a meaning that strengthens both us who are part of it internally and you who are on the outside. It is part of the brand's culture and the way it sees the world. Explore yr maximum has 3 meanings. The first is, as the phrase itself says, "explore your maximum", in the sense of always leaving your comfort zone, not taking the easiest path, but the best path, even if it is the most difficult within your reality. This is the only way to reach new levels. The second and third meanings are given to the abbreviation "YR" which can mean "younguer" or "year", fitting into the general context of the slogan, we understand it as "explore your youth, always be young" or "make every year as if it were yours, explore your year". It serves as a battle cry, an eternal advice for members who are part of the entire ecosystem, including herself. It was created by an artist and was made for artists, creatives and dreamers. We are here only to awaken your inner self and dress the best version of yourself, the one you always wanted to be.

Who is "K"?

   K is a biotechnological space virus. Its species was extinct, and so it came to Earth via a comet with the goal of multiplying and saving its species. Microscopically, it is located in the genetic structure of other living beings and in this way, it connects to its host. Everyone who uses or even touches an item originally made by ALCCA DNA enables the symbiosis to be created instantly. A unique and mutual connection.

This whole context connects to the nickname “ALL-K” created for the brand. The search for multiplication and to be in every corner, even if it is in a subtle way. This also reinforces the sense of community and connectivity among all involved, as if it were a large beehive.

We want you to know a little more about our universe, there are a huge number of possibilities for you here, but little by little we are getting to know each other.

Enjoy the website, breathe the brand.